DIPPAK KHURANA
Vsery Digital Services Pvt. Ltd
Course: Bachelor of Commerce Year of graduation: 1993 Age
of starting business: 37 years Year of inception: 2010 Industry: Mobile
Advertising & Internet Technology
Role Models/Mentors. "My role model is N.R. Narayan
Murthy. I think he is an exceptional leader. He is humble and has always
tirelessly focused on achieving organizational goals. More importantly, I
admire him because he has shared the organization's wealth towards the welfare
ofPris employees."
online advertising network. He was able to pre-empt what
the founders were looking at building and hence joined the company as VP
—Network. Shortly after meeting his, (then) future with at Intercept, Dippak
decided to move on from the organization to avoid any possible conflict of
interest. At the same time Yahoo! approached him for taking up business
development. After spending 2 years at Yahoo!, Dippak again witnessed the
throttle of a large organization that was attempting to build a new business.
This encouraged him to join a start-up called Ma j. At Ma j, he witnessed
euphoria and terror and survived both. By then the operating principle of a
startup became clearer to him. Dippak has always been intuitive inthe decisions
he has made in life, right from his decision to pursue a part time MBA and continue
his career with TO1 instead of going for a full time MBA to his decision to
become an entrepreneur. Dippak had seen the online advertising world and mobile
interne consumer adoption. He could anticipate a massive opportunity by
connecting the growing mobile intemet user base, time spent by users on mobile
screens, and tons of content creation through mobile apps and realized that
there existed a massive mobile advertising market. Combining the market domain
and skill match, along with the strong inclination to win and lead, led him to
set up Vserv. In 2010, he joined hands with his ex-colleagues from Yahoo! and
started working towards building India's leading mobile marketing platform that
delivers smart data led results to marketers, app developers, telcos and data
partners. With a team of five people and US $150,000, Dippak
 |
| business startup story |
Statartup Marketing Platform in January 2010
Khurana and Ashay Padwal launched Vserv, a mobile
marketing platform, in January 2010. Initially, Ajay Adiseshann, the founder of
Paymate was their angel investor in his personal capacity. It took the
co-founders, 14 months to launch their flagship product AppWrapperT. in 2011, a
revolutionary developer platform that was designed to be the world's simplest
app monetization platform. AppWrapperen helped create global supply and just
within 3 months of product launch and a team of just 11 engineers, working out
of a small office in Mumbai, Vsery was receiving advertising requests from over
100 countries globally. On the back of this product launch, the company started
serving 5 million ad impressions per day. This gave the co-founders the
conviction that they could build a global mobile media business. Vsery has
500million+ unique user profiles and a global footprint with offices across
USA, UK, South Africa, India, Dubai, Singapore, Thailand, Indonesia, Malaysia,
Philippines & Vietnam.
Message for budding entrepreneurs: "Start young. Get
in as early as possible, before you get trapped by conventions. Don't get bound
by home loans. If you have a dream, go out and chase it."
The growth of the mobile internet industry in India in
the last decade caught their eye. Also, the scale at which the mobile marketing
industry was growing both in India and globally, was really something that they
wanted to be a part of. As users in emerging markets spend a huge amoum of time
on mobile screens, the question was how to shift marketer eyeballs on to mobile
and get the medium its fair share in the marketing budget pie. Vsery was
founded with the aim to address the unmet requirements of app developers,
publishers as well as advertisers. Vserv's co-founders saw that the developers were
facing a number of challenges and decided to take a step in order to address
these challenges. Hence, Vsery was setup in 2010 in order to make a
How to Use finding angel investors for Business Startup
difference to each and every player in the mobile ecosystem
in emerging markets. Vserv's goal is to remain the leading mobile marketing
platform across emerging markets. The company will continue to innovate and
solve the unique challenges that this sector of marketing will face in the
future. While every business has challenges, Vsery believed that a strong
bonded team can navigate through these difficult times. Hence, the company has
always focused on building the right team. Some of the challenges that Vsery
faced over the course of its joumey was finding the right talent in a young
industry and convincing them to join a fledgling start-up. They also realised
that finding angel investors can be a difficult task in India. Besides these,
Vsery faced some difficulties in business development as well, given that the
mobile was still in its early stages in emerging markets.
Vsery then went on to raise US $2.7 million in Series-A
funding from JUG Ventures India in July 2011. The company started seeing an in
in the number of users on their marketplace and they were processing large
amounts of data to serve the needs of these users. Vsery saw an opportunity for
advertisers to leverage their data and launched their ovat DMP AudienceErovff,
in 2012. They then received another US$4 million in a Series-B round from Epiphany
Overseas Venture India, along with existing investor IDG Ventures India in
September 2012. However, forging partnerships with teff o's was not an easy
task and after several rounds of discussions, Vsery finally partnered with
Airtel in India, which was its first global Telco collaboration. They soon
entered into a series of telco partnerships across various markets in Southeast
Asia, thereby making it a market leader in data integration with telecom
operators. Vserv's latest offering came in early 2015, when the company
launched Vsery Aqua Native, which is a dynamic native advertising format
powered by the Vsery Smart Data.. platform. Vsery Aqua Native is designed to
facilitate seamless experience for consumers on mobile, inclusive of ads.
INSIGHTS
Success Mantra: "'Being Unreasonable'. I believe in
being unreasonable, both with himself and with people around hint. My belief is
that everyone has infinite capabilities; it's just that we need to push
ourselves to the maximum limit in order to achieve our goals."
No comments:
Post a Comment